Don't Make These Online Managment Mistakes!

Written by Laura Wimble Thursday, 14 April 2011 06:56

Fake user accounts on reviews websites: There are review websites such as e-customer-review and blagger.com that allow users to review websites, products and services. They do get ranks and a search on google will bring up a front page listing for one of these sites. It can be tempting make your own account and give feedback for your own company, anonymously of course. When businesses do this it rarely works as the 'positive' reviews they leave for their own company tend to be left the day the user account has been created (which is obviously suspicious), is one of the only positive reviews on the page and is generally the only review that user account has done.

Fake user accounts on reviews websites: There are review websites such as e-customer-review and blagger.com that allow users to review websites, products and services. They do get ranks and a search on google will bring up a front page listing for one of these sites. It can be tempting make your own account and give feedback for your own company, anonymously of course. When businesses do this it rarely works as the 'positive' reviews they leave for their own company tend to be left the day the user account has been created (which is obviously suspicious), is one of the only positive reviews on the page and is generally the only review that user account has done.

Comments on blogs: Blogs are written, and are favoured by Google because it provides content for searches . Furthermore, when comments are written on blogs, the blog post itself is kept fresh with content, which ensures that Google spiders it more frequently and ranks it higher. When you have a negative blog post about your company or website, it is best not to post a comment defending your company becuase:

Fake user accounts on reviews websites: There are review websites such as e-customer-review and blagger.com that allow users to review websites, products and services. They do get ranks and a search on google will bring up a front page listing for one of these sites. It can be tempting make your own account and give feedback for your own company, anonymously of course. When businesses do this it rarely works as the 'positive' reviews they leave for their own company tend to be left the day the user account has been created (which is obviously suspicious), is one of the only positive reviews on the page and is generally the only review that user account has done.

You are able to spot a company that has done this because they'll have a lot of reviews giving them negative reviews and terrible feedback, and then several reviews giving them 9/10 or better, with great feedback. Just as with posting comments on blogs, the more fake reviews you add, the more content is added to the reviews page, the more links that are generated to the reviews page (from your fake user account profiles) and the better the negative reviews rank in Google.

You are able to spot a company that has done this because they'll have a lot of reviews giving them negative reviews and terrible feedback, and then several reviews giving them 9/10 or better, with great feedback. Just as with posting comments on blogs, the more fake reviews you add, the more content is added to the reviews page, the more links that are generated to the reviews page (from your fake user account profiles) and the better the negative reviews rank in Google.

You are able to spot a company that has done this because they'll have a lot of reviews giving them negative reviews and terrible feedback, and then several reviews giving them 9/10 or better, with great feedback. Just as with posting comments on blogs, the more fake reviews you add, the more content is added to the reviews page, the more links that are generated to the reviews page (from your fake user account profiles) and the better the negative reviews rank in Google.

Reputation management requires experties and a subtle approach. When done right however, it's one of the most effective forms of online marketing.

Online Reputation management is a common issue online at the moment, as web based businesses search for customers to form a profitable business. As a result any bad publicity online can affect your rating s and performance. Most people perform searched and it is important to ensure that when a customer Google's your brand they get nothing but positive listings and glowing reviews. One thing to bear in mind is that online reputation management is not as easy at it may seem, and there are many errors that can be made along the way. Here are a few basic mistakes in reputation management.