New York City Marketing Company Uses Google Adsense The Smart Way

Written by Craig Corbel Thursday, 14 April 2011 07:04

Is pay-per-click costs playing hardball with your advertising budget? Now you can learn how a New York City marketing company uses Google Adsense to subsidize and reduce pay per click costs by one third! Advertising rates keep going up and PPC is no exception. As keywords become more popular the bidding can go sky high and knock your budget right out of the ballpark.

Is pay-per-click costs playing hardball with your advertising budget? Now you can learn how a New York City marketing company uses Google Adsense to subsidize and reduce pay per click costs by one third! Advertising rates keep going up and PPC is no exception. As keywords become more popular the bidding can go sky high and knock your budget right out of the ballpark.

You probably already know that pay-per-click (PPC) advertising with Google Adwords has been around for quite awhile. Of course there are other PPC options around the web, but for most company's pay-per-click advertising begins with Google.

Let's presume you already have a PPC budget and someone at your company is already responsible for monitoring keywords and keeping the costs down. With so many keywords bidding at five, ten, fifteen dollars or more, per click, chances are your PPC expenses are often shooting through the roof!

Google Adsense is the free program that web publishers sign up with to run PPC ads on their sites. The ads are filtered through the keywords associated with the content on a publisher's site and appear on publisher's sites in the same manner they appear on a search. Why would publishers run Adwords' ads on their sites that have the power to take visitors away from their pages?

These PPC ads also appear all over the internet on niche host sites. Publishers who own blogs and websites may elect to run these ads on their sites inviting their visitors to click on any of the PPC ads that they run on their website. The ads appear on these various sites through Google Adsense. Basically, publishers sign up with Adsense free of charge and once approved are allowed to embed code into their site pages that allows the Adwords' ads to appear on their website or blog just as the ads appear on the search engine's sidebar.

Basically, the NYC firm mentioned earlier figured out that they could stopped simply 'expensing' their advertising through PPC (Adwords) and could generate a revenue offset through publishing ads via Adsense. They signed up for a free account and embedded the code into their site. Based on specific keywords that relate to the content on their site, other company's PPC ads run on the NYC firm's site and generate ancillary income for them. This income helps the firm reduce the cost of their own PPC campaigns.

There are plenty of ways to increase performance on the Adsense side and once you sign up you'll be privy to tutorials supplied by Google that will help you understand how best to use Adsense on your site, as well as how to increase revenue to its maximum potential. After you sign-up, Google Adsense must approve your site. As long as you're signing up as a business and do not have pornographic material or competing PPC on your site, your chances of being approved are pretty good.

If your company is looking for a way to offset its advertising expense and actually make money from advertising, then you could learn a lot from the how the New York City marketing company uses Google Adsense to subsidize and reduce pay per click costs by one third. You could even earn more, because the sky's the limit! The best part of the program is that visitors who click on the ads embedded into your site don't usually have to buy a thing in order for you to get paid. In fact, as publisher, you'll be on the revenue generating end of the wild, wild world of PPC advertising. How cool is that?