Guide To The Best Capture Pages

Written by Bobby Pena Thursday, 14 April 2011 12:08

If you aren't using the Internet to advertise yourself or your business, you are putting yourself at a great disadvantage in comparison to your competition. Utilizing online campaigns through online ads and mass emails is a great way to drive new customers to your site and encourage existing customers to continue using your products or services. Also, any successful campaign should use a custom capture page and this article can tell you why.

If you aren't using the Internet to advertise yourself or your business, you are putting yourself at a great disadvantage in comparison to your competition. Utilizing online campaigns through online ads and mass emails is a great way to drive new customers to your site and encourage existing customers to continue using your products or services. Also, any successful campaign should use a custom capture page and this article can tell you why.

A capture page is basically a standalone page that you drive potential customers to though online ad campaigns and emails. For example, you might place a link to a specific capture page in an ad that appears in specific search engine results, or you might email potential customers a link to the landing site.

Many people drive potential customers to a capture page, rather than their main site, because they can place very specific and targeted information on the capture site. For example, if you are running a campaign that has been designed to generate interest in several of your products, you could place all of the necessary information on a single page. If you were to send customers to your main site, they would probably have to spend quite some time looking around and searching for that information, which would result in a bad online experience for them.

Any custom capture page should contain some very important features. For instance, it should be branded, so customers recognize that it belongs to you and your company. The domain should also be very similar or the same as your main site's domain and you should also use relevant keywords within the text of the page.

Some people choose to replicate their capture pages, which means they publish the exact same page over and over again across multiple domains. These domains and sites are then stuffed with a variety of keywords that are supposed to help increase the amount of organic traffic (traffic from searches) they receive.

Replicating pages is never a good idea. In fact, some search engines are cracking down on these pages, which then leads to a lower ranking for your site in consumer search results. Custom pages, on the other hand, are highly professional and widely accepted by all search engines.

Designing a custom capture page for each of your marketing campaigns is a great idea. It can help drive traffic to your site and inform potential customers about new products and services very efficiently. Also, it makes your company look very professional and your customers will appreciate the effort.