Quality Ranks High in Seo

Written by Molly Webster Sunday, 17 April 2011 05:09

As the established marketplace leader of the search business, Google is known as the best standard in search. However, Google has come under fire over the past few months for offering sub-par search results, littered with webspam and useless, often even duplicate, information.

As the established marketplace leader of the search business, Google is known as the best standard in search. However, Google has come under fire over the past few months for offering sub-par search results, littered with webspam and useless, often even duplicate, information.

Unwilling to lose any more of its share of the market to rising rival Bing, Google has become swift and forceful in its reaction to these criticisms. In multiple press releases and blog posts, officials from Google have guaranteed the frustrated public that the company takes the quality of its search results quite seriously.

In February of 2011, Google released its strongest attack yet inside the battle against webspam, launching major modifications to its search algorithm. Matt Cutts, an engineer at Google, explained in a blog post that the updated algorithm will minimize the rankings of sites that supply users small to no value or just copy content from other sites. By demoting these low-quality web sites, also known as "content farms", Google places a preference on web-sites containing valuable, original content. According to Cutts, the switch impacts almost 12 % of queries, and will substantially affect the rankings of dozens of domains on many different keywords.

The results of this announcement have reverberated throughout the Seo industry, hitting some harder than others. As the adjustments are primarily focused on informational queries, most companies won't see a significant effect on their rankings, and high-level blogs along with other informational web sites may perhaps even see an improvement. Even though Seo firms relying heavily on content farms for backlinks many see this news as basis for concern, organizations using a varied approach to Internet marketing and advertising should continue to see good rankings.

For the average user, these adjustments will likely be seen as a substantial improvement. With content farms cleared away from the top search outcomes, users are going to be able to locate more relevant info more rapidly, benefiting both the user and also the sites that move into the top rankings newly vacated by the content farms. More satisfying, relevant search results may ultimately lead to a healthier Seo business, as an improved user experience is likely to encourage consumers to bring far more queries through the search engines.

As search engines still evolve to offer the most effective doable outcomes, Search engine optimization professionals will will need to stay alert in order to keep up with the changes and continue to provide their clients top rankings. Seo is far more than just a numbers game. As the focus on top quality increases, the science and art of Search engine optimization will need to merge, and we will see the true masters of the industry rise to the top.