Deliberate Marketing Design And SOSTAC Marketing Structure

Written by Bruno Dalmati Monday, 18 April 2011 08:32

Strategic marketing planning with SOSTAC Marketing Framework becomes important when a new product is ready for the market. For example, a sweet manufacture might have developed a new chocolate bar after some research and expense. A plan is required to get the product into the public eye. One of the manager's in the firm may be required to get a presentation together very rapidly in order to present it to the chief executive officer of the company.

Strategic marketing planning with SOSTAC Marketing Framework becomes important when a new product is ready for the market. For example, a sweet manufacture might have developed a new chocolate bar after some research and expense. A plan is required to get the product into the public eye. One of the manager's in the firm may be required to get a presentation together very rapidly in order to present it to the chief executive officer of the company.

Anyone under pressure to produce an impressive plan quickly will find the template useful. Using the framework it will be possible to fill in relevant details quickly. If a Power Point presentation is produced each of the six headings can become a slide with a number of bullet points beneath it.

It is both fun and instructive to follow the SOSTAC method when drawing up a plan. One is taken through all the steps that should be followed, so that one learns through the process of developing a product. One can feel confident that a plan will be accepted by colleagues. Once accepted it will have the necessary details that make implementation possible

In an extreme emergency one might get away with covering the first three steps in a presentation where time is limited. They deal with the initial stages in the development of a plan. However, for a complete presentation the final three steps are also essential because they represent the elements that will come into operation as the plan works in action.

Situational analysis, objectives and strategy are the headings that the first three letters of the acronym stand for. Broadly described, situational analysis is the procedure of defining where one is in the world, and what external factors need to be taken into account. Objectives include an overall look at what is to be done and strategy deals with the ways in which it is intended that the objectives should be achieved

Tactics, actions and control are signified by the final three letters of the acronym. Tactics refers to what will be done and actions to how it will be done. Control will detail the ways in which the plan is to be executed on an ongoing basis. These elements will be important in an initial presentation and also in the day to day implementation.

An appreciation of the six elements in strategic marketing planning with SOSTAC Marketing Framework will help marketing managers to enhance their performance. More information may be found online, together with the templates that add an impressive structure to documents and presentations.