How To Generate Sales With A Viral E-book

Written by Owen Jones Saturday, 23 April 2011 06:06

Are you aware of the idea of viral advertising? Viral marketing is a way of getting other people to pass your web site's URL or address around the Net for you. It is a similar idea to the old fashioned chain letter, but not quite the same.

Are you aware of the idea of viral advertising? Viral marketing is a way of getting other people to pass your web site's URL or address around the Net for you. It is a similar idea to the old fashioned chain letter, but not quite the same.

The trick is to write something so interesting to so many people that surfers who read it will send it on to their friends and family. And your contact details are attached at the end of it.

Viral advertising can show your contact details to thousands, hundreds of thousands or even millions of surfers in a very short time and for no financial outlay. It is one of the most effective forms of marketing known to the Internet Marketer.

There are two principal ways of beginning the viral marketing snowball rolling down hill. The fastest way is to find or write a very good joke, attach your contact details to the bottom of it and send it to your friends and family. They will pass it on and the snowball is off. The only problem with this approach is that the message is not targeted.

In other words if you are selling insurance you would like to get your contact details in front of people older than the age of 18, but you have no control over who reads your joke. Half of the surfers reading it might be children who do not have a credit card or want insurance anyway.

If you want to reach a targeted audience, then you need to put a bit more effort into your campaign, but not that much more. This approach involves composing an ebook on the benefits of insurance and sending that to your friends and family. They will pass it to their friends, if it is interesting enough, but no-one would send it to kids, would they?

Hey presto, thousands of adults who probably have a credit card and require insurance of some sort have your helpful information on insurance and your contact details. This approach works for most concepts. Do you have website on the Net game 'Halo'?

Fine, write about Halo mods (modifications) and send that out. Very few kids would send that on to adults, but they might ask their parents to get them Halo for Christmas. Viral marketing is free and other surfers do your marketing for you. The 'only' thing that you have to do is compose an ebook (or report) that is interesting enough for people to want to pass on.

There are a few of interesting variations to this simple ebook. You could fill it full of associate links to items. If someone buys anything after clicking on one of your links, you will earn a payment. If they join the same scheme from your link, you will earn a commission off all of their sales as well.

In the same vein, you could allow people passing the book on to join your sales structure (downline) and rebrand the book as if it were theirs. This gives all the Internet Marketers who see it a better reason for passing it on and you still get a proportion of their sales. You could soon have thousands of people in your downline earning you commission.