Best 3 Internet Marketing Strategies To Apply To Your Website

Written by Shelli Walsh Monday, 25 April 2011 07:33

So you could have a web site, you could have a blog and you might even have a facebook page. What exactly are you going to do with them? And how are you going to acquire visibility and make money from them? As you know online marketing is really a continual process which at times feels never ending (I do not truly feel it is!) and you are constantly keeping an eye out for the next strategy to stay in front of the curve. There's already been some interesting developments this year with the social media marketing surge along with the panda update from google which has made significant ripples. For the rest of 2011 (there's still plenty left) these are my three major areas of focus for internet marketing strategies.

So you could have a web site, you could have a blog and you might even have a facebook page. What exactly are you going to do with them? And how are you going to acquire visibility and make money from them? As you know online marketing is really a continual process which at times feels never ending (I do not truly feel it is!) and you are constantly keeping an eye out for the next strategy to stay in front of the curve. There's already been some interesting developments this year with the social media marketing surge along with the panda update from google which has made significant ripples. For the rest of 2011 (there's still plenty left) these are my three major areas of focus for internet marketing strategies.

#1 Keyword analysis and getting the best keyword phrases. It all starts with key phrases. The basis of all internet marketing strategies (if not, they need to be). Search has developed plenty over the last decade, as users have grown to be a lot more skilled at using google and are finally getting a grasp on how you can search for what they want. Longer and longer keyword phrases are now becoming used. Once upon a time it was all about the single keywords that you just had to rank for: this has evolved into keyword strings of 3-4 words in a phrase as searchers are savvy at what they want to locate. The key for website ranking success is to go niche with your keywords (so many single keyword phrases and prime key phrases are so heavily dominated by large brands with big purchasing power) but also to focus on the buying key phrases. If you're a shop that sells coffee on the high street and your web site is to drive footfall to your shop what is the point in seeking to rank for an high-priced word like coffee? go for: buy coffee in [insert local area]. This will be considerably more achievable but more importantly it'll be driving users who're ready to convert to your web site (ie come and find your shop) rather than tyre kicking browsers who do not spend cash.

#2 Quality counts. The focus of the google panda update was to target 'thin' sites with minimal content; essentially websites set up as affiliate hubs to try and drive site traffic through to other sites and other spammy web sites which offer very little worth. Internet marketing strategies have for a long time recommended adding very good quality content to your internet site on a consistent basis (hence the explosion of blogs). Creating a page of keyword stuffed spammy copy isn't efficient Seo. Once upon a time keyword density was the hot topic and how many times your keyword appeared through the text without any concern for the legibility of the content. This is bad practice and your focus should be on user content. Write engaging copy primarily for other users not for search engines.

#3 Embrace social media marketing. I do not know if you have noticed but SMM has completely erupted throughout the last 6-12 months. Everyone seems to be in a mad scramble to make a facebook/twitter page for their business and tell the entire world what they had for breakfast and what they're watching on Television. Using social media effectively can be a highly effective tool and make a difference to your business but it's not as simple as everybody thinks. Starting up a FB page and appearing on twitter and then constantly self promoting and banging on about how excellent you are isn't the way to go. Using social media to develop brand awareness and customer engagement certainly is the aim but it takes a lot of work with not a lot of methods to measure the immediate success.

I would highly recommend studying about excellent social netiquette and the best way to use this channel for your brand awareness but beware that it takes time, energy and total transparency of your real intentions.