Affiliate Marketing
Written by Jack Wogan Tuesday, 26 April 2011 11:13
As online sales are continuously developing, merchandisers and promoters increased their interest in investigating the particularities of the market and developed their promotion potential in the field. Online marketing instruments such as PPC, CPC, seo, display and interactive advertising, e-mail marketing, etc. are only some of the top marketing instruments developed for this purpose.
Pay Per Click (PPC) allows payment for promotion activity performed only after the advertisement or web site is clicked. Search engine optimization is necessary for this type of marketing, as the better the web site is ranked the more clicks are registered.
CPC (Cost Per Click) establishes the amount to be paid for one click registered by the above-mentioned procedure. In order to optimize profitability, the more popular the web site or product advertised already is, the smaller is the CPC.
Display ads are commonly known as banner advertisement, representing texts, images, logos and of course banners, displayed on the Internet for publicity purpose. Some people include animated ads in this category also.
Interactive advertising, different from display ads, presents animated characters or persons in the ad. Some include interactive advertising in same category as display advertising.
Display and interactive advertisements look exactly like commercials on magazines or TV, but this type of online publicity gives two important advantages. First is possibility to focus on the target by posting the ad on relevant web sites. The second advantage provides the possibility to measure the success of the publicity action, by counting how many persons showed interest in the ad.
Affiliate marketing defines efficient promotion tools. This refers to the fact that the success of an action and reward are measured in the revenue gained by the seller. This means that certain web sites may develop promotion activity for the seller, presenting and displaying their products and directing the potential customers to the web site of the seller. Only after the user procured goods or services from the seller the promoter is rewarded, by receiving an percentage of the amount credited in the seller's account.
E-mail marketing is effective both to maintain connection with the customer by sending online information on their new products or services, as well as for acquiring new potential customers by sending presentation e-mails to them. This marketing tool must be differentiated from spam e-mails.
Use seo in order to increase ranking of your web site! This technique inputs the most searched words by the Internet users in your own web site, so that it appears among the first results displayed by search engines. This allows the potential buyers to see your offer first. Seo is used for all type of online content: blogs, newspapers, online stores and others