How to Test and Track Your Web Sites For Better Performance

Written by Josh Sands Wednesday, 27 April 2011 07:53

The best way to improve conversions is to carry out testing because there truly is no other method for optimizing. Ask any professional online marketer, and you are going to hear the same thing again and again. It does not matter what type of conversion you would like, or rather, what your most desirable response is from a visitor. There are so many places where testing can be of assistance such as your main page, primary article pages, sales letter copy, squeeze pages and more. Each element of a site page, such as the heading, may also be tested one by one. The principle is very easy to understand due to the fact that lots of people will only be executing A/B split testing. We will discuss this essential subject of testing and tracking in the rest of this article.

The best way to improve conversions is to carry out testing because there truly is no other method for optimizing. Ask any professional online marketer, and you are going to hear the same thing again and again. It does not matter what type of conversion you would like, or rather, what your most desirable response is from a visitor. There are so many places where testing can be of assistance such as your main page, primary article pages, sales letter copy, squeeze pages and more. Each element of a site page, such as the heading, may also be tested one by one. The principle is very easy to understand due to the fact that lots of people will only be executing A/B split testing. We will discuss this essential subject of testing and tracking in the rest of this article.

Testing exclusively isn't going to do anything that will be of useful to you. Veteran web marketers are going to automatically think of tracking when someone mentions testing. You have to know every time a site visitor clicks through one of your links on the page you are testing. But, the squeeze page is another thing altogether because you can determine how many optins you receive compared to the number of site visitors. Otherwise, you can rapidly get free and paid-for scripts, and Google Analytics is a great script if you care to use it.

Testing is critical due to the fact that no person on the face of the planet creates the highest converting copy with their first final draft. Designs for landing or squeeze pages and sites oftentimes are not as optimized as they can be, too. The highest paid copywriters in the world never craft the best copy they can the first time. Obviously, there is simply a single path to improvement which is testing and tracking. It actually does not matter why a lot of internet marketers do not test, just make sure that you do.

A software script that switches or rotates your URL being tested is how you implement this testing. Majority, if not all, URL rotator scripts come with instructions, and they actually are not difficult to use. You will need two copies of the page you are testing because they are going to have something that is different between the pages. Maake sure you only modify one thing such as the title, for instance. Testing just one item is important because you should determine what triggered any converision rate deviations. Taguchi multivariate testing is an effective method to evaluate several variables at a time, but that is another story.

I have in actuality taken a sales letter that converted very badly when initially released using Google Adwords and tested it. The conversion was less than 1% when I tested it on cold visitors. After approximately a few weeks of evaluating, I was able to sustain a conversion rate of almost 7% with cold traffic which is the most difficult traffic to convert. Have no question that testing and tracking your internet sites is the best and most intelligent way to realize greater results.