Customize A Landing Page For An Effective PPC Chicago Campaign

Written by Sam Jones Thursday, 28 April 2011 08:58

Pay Per Click (PPC) Advertising is among today's successful advertising strategy. By investing in PPC Chicago advertising, it allows your ad to come up every time someone searches the Internet and types in your keywords. Your ad appears in the paid search results. You shell out marketing dollars when a searcher clicks through your PPC ad.

Pay Per Click (PPC) Advertising is among today's successful advertising strategy. By investing in PPC Chicago advertising, it allows your ad to come up every time someone searches the Internet and types in your keywords. Your ad appears in the paid search results. You shell out marketing dollars when a searcher clicks through your PPC ad.

When you want to get successful PPC results, you may optimize your website (SEO). This strategy is meant for your website to be included in the top results for unpaid or organic searches. But when the PPC Chicago ad gets clicked on, what happens next? Will they be directed to your site's home page or contact page?

Every so often, your leads may find themselves lost after clicking through your ad. This should alert you to consider the quality of your landing page. The purpose of a landing page is to compel your leads to become customers. Customize your landing page to convert site traffic into profits; here are 5 functional tips to do it:


1. An Exceptional Headline - A headline is the perfect place to inform your leads of what your business offers, because it's the first thing a visitor sees in a landing page. It's important to use an attention-grabbing headline to introduce your business.

Useful Tip: Include keywords they will likely use when searching for your business.

2. Attract Them With A Deal - Provide incentives for visitors to try your product or service. A great deal such as free consultation, purchase discount, free shipping, money back guarantee or any other offer can be the best tactic to capture your lead's attention.

3. Photos That Sell - One way to make your custom landing page relevant is to use photos. A picture is a great medium to highlight what's special about your product or service.

Useful Tip: Don't forget the captions for the photos, people read them almost as much as headlines.

4. Intro Copy - To be able to direct a visitor to your copy is an achievement. But to give them a reason to be bored is the worst thing you can do. It's important you offer relevant and interesting information right away.

Effective Tip: A landing page copy should be short and direct to the point.

5. Show The Complete Package - A poorly-designed or a malfunctioning landing page is one sure way to lose a potential customer. Customize your landing page to show a professional image and functional design.

Functional Tip: Use official company logos, brief copy and a simple layout.