Building a relationship with your list

Written by Antonio Diniro Friday, 29 April 2011 06:51

Below are 9 steps to help build the relationship, that will make your list profitable.

Below are 9 steps to help build the relationship, that will make your list profitable.

1. Unsubscribes are good.

Those that don't like your personality or writing style. will never follow your recommendations, so it is not a great loss when they unsubscribe.

2. Be yourself.

Let your personality come through to your list. People will buy from you because they trust you. Try to be something you are not and it will come through to your list and you will never develop that trust.

3 Be informative.

Even if you are presenting a product for sale make sure that you are also supplying information. Create the problem and your product as a solution but also let your subscribers learn something about the topic even if they aren't interested in the product.

4. Stay on topic.

The person signed up for a specific topic and you are violating that trust you have worked so hard to create, If you send emails to the wrong list ie, If your list is about desserts that should be the topic of your email. Now don't send marketing tips to your dessert list or desserts to your marketing tips list.

5. Only send one item per email unless it is a newsletter.

Sending multiple items to your list can be extremely confusing to them and never get you the action you are looking to get. Make sure that you have a call to action in every email. Never leave your subscriber wondering what you wanted them to do.

6. Always have a reason

Make sure that there is a reason for the email that you sent. If you have a purpose then people will tend to keep reading. If they have no idea what your reason is for your email then they will quickly stop reading all of your emails.

7. Track what works.

Remember that the only purpose of your email is to create the click through to a sales page. If it does that it is successful whether you sell a product or not. The sale of the product is dependent on the sales page. Tracking is the only way you will know which of your emails works and which don't

8.Use contact information.

You are building a relationship and that is based on trust. Let people know who you are and how to reach you.

9. Be responsive.

If you receive an email from a subscriber answer it. That goes a long way to building the trust that is necessary to create a customer. People buy from those that they trust.

These tips will go a long way towards helping you to build the relationship that is necessary to build a profitable list.