Don't Fear Text Marketing

Written by Victor Thowers Saturday, 30 April 2011 07:46

There is not a more robust tool for reaching your potential consumers than text message marketing. Just about every man and woman in America, around ninety percent, owns a cell phone. There hasn't been a revolution this gigantic in marketing and advertising since the internet itself.

There is not a more robust tool for reaching your potential consumers than text message marketing. Just about every man and woman in America, around ninety percent, owns a cell phone. There hasn't been a revolution this gigantic in marketing and advertising since the internet itself.

A major distinction in the text message marketing model is the fact that the customer must subscribe to receive your texts. After they agree to be on your promotion list you now have permission to send them exclusive offers or company updates. This feature protects the prospect from getting spammed and gives you a targeted and eager audience.

Imagine all the potential when that prospect agrees to receive your text messages. Text messages get open and read over ninety five percent of the time. It ultimately makes e-mail marketing obsolete considering it is a battle just to keep from being flagged as spam or getting trashed.

Have to get the word out to your clients instantly about price cuts on stock that must go? How about sending coupons or special discounts specifically for those exclusive to your text messaging list? More importantly you can use it to let customers know if there are changes to store hours or locations.

As powerful as it is to text your customers, they can also text back. This opens up tons of ideas like 'text in and win' contests or voting programs for sponsorship or market research. This buyer feedback can be the difference in a lucrative campaign.

Texting from the internet using texting software enables you to send group texts. This removes the inconvenience of sending the same text to hundreds of customers from your cellphone. To take it a step further you can even section your list and send particular promotions or information to certain groups of people.

Reporting and data tracking is an additional benefit to running text message marketing campaigns from the web. You can setup several marketing projects and gather information based on response. This information can be used to adapt your strategies based on your customers desires.

As you can see mobile marketing is the wave of the future. With the web and mobile phones we have turned into an instant information society. This makes for a perfect chance to satisfy customer requests through text messaging.