Talk About Good Search Engine Optimisation Companies

Written by Mark Flanighan Saturday, 30 April 2011 09:20

Some have made big money setting up an online presence and selling their products to consumers and businesses worldwide. There have been successes, but for every website making money there are many more that just do not. Designing a web presence without considering the marketing process and gaining visitors, is nearly always the culprit.

Some have made big money setting up an online presence and selling their products to consumers and businesses worldwide. There have been successes, but for every website making money there are many more that just do not. Designing a web presence without considering the marketing process and gaining visitors, is nearly always the culprit.

Many will use PPC marketing to drive traffic, which can be a good short term proposition, but as you are always bidding against the competition, it often becomes too expensive. An enterprise may then look at a search engine optimisation company to capture the right visitors that will buy these products or services.

Unlike PPC, natural search engine optimisation is not so predictable with hundreds of algorithm changes every year being processed at Google for example. Not knowing about these algorithm changes and how to deal with them, tells the quality SEO services from the poor ones. Hence those offering poor services have given SEO a bad name in certain quarters.

This is just not true; there are reliable SEO companies out there, who really will work hard on a business website. But the reality is, these tend to tell the truth and often this is not what a CEO of a business wants to hear. He wants to hear a guarantee of desired results, he wants to hear, it is very cheap to do and he wants to hear, it will all be done in a very short period of time. A good SEO company will do the opposite, by telling his potential customer, that with algorithm changes and an ever changing playing field, nothing can be guaranteed.

It may be worthwhile if you are looking for SEO services to ask what they have achieved with existing customers. Are the search terms they present really worth the money you are about to invest in them, or clearly are they trying to impress with easy search terms. It may be worthwhile so set up key times when certain rankings should be achieved. It will take time for any SEO project, so having milestones will help both parties.

Reporting is how they decide to tell you what they are doing to justify the cost, but beware as work does not mean results. SEO is not like other services where the more you work at something the better the results. You can't just get links from a supermarket at will; you need to search for them and often you get none then many turn up at once.

You can get excellent rankings improvements from just one good link, that is worth many times several submissions to article directories. This is something clients are not aware of, so they like the reports with how much work has been done, but in time will get despondent with SEO as a whole as little improvements in traffic then comes.

If you have decided SEO services is for you, first get evidence of previous work, did they achieve good results and how did they do it? Look at how they will report the work done, will it be based on results or on the time taken on the projects, remember SEO is about quality rather than the amount. A good company offering SEO services will tell you this, a poor one will focus on their spread sheets.