Exactly why Marketing and Advertising Consistency Can Produce A Difference In Your Online business

Written by Rob Fore Saturday, 30 April 2011 09:45

The concept and awareness of being constant in your marketing and advertising is not something you see discussed much on the net. Possibly it is safe to think that it is only unnoticed by many who write about business. Nevertheless the absence of regularity in most you do in your company will have a destructive impact on conversions. Underlying the reasons to give consideration to this relates to the way humans view their world and then interact to it. When our experiences are not what we expect, based on prior experience, then it causes uneasiness and may unconsciously seem irrational. The end effect is we have a tendency to want to avoid seeing it, and that means abandoning your website, blog and business.

The concept and awareness of being constant in your marketing and advertising is not something you see discussed much on the net. Possibly it is safe to think that it is only unnoticed by many who write about business. Nevertheless the absence of regularity in most you do in your company will have a destructive impact on conversions. Underlying the reasons to give consideration to this relates to the way humans view their world and then interact to it. When our experiences are not what we expect, based on prior experience, then it causes uneasiness and may unconsciously seem irrational. The end effect is we have a tendency to want to avoid seeing it, and that means abandoning your website, blog and business.

One common feature of online marketing where this influence is highly frequent concerns squeeze pages and an additional site. We have all witnessed and used squeeze pages when somebody is building an email list for marketing. One typical experience is to be delivered to a site after putting in our contact information. Naturally what is provided after the person subscribes is the promoters option. The concept and practice of consistency will come into play here in a fairly significant manner.

What you need to pay attention to in this situation are the contrast between the squeeze page plus following site, and it is the comparability with the overall style and selection of colors and layout. If the comparison is enough, then that is definitely inconsistency and will produce an uneasy influence on the audience. As you may already suspected, if you design the squeeze page so it is much more congruent with the second site, then that uneasy feeling will not take place.

Another pertinent situation applies to all the affiliate marketers and the way they use their marketing. We are referring to the usage of review webpages and giving links to different merchant sales letters. Needless to say you cannot accommodate all the diverse vendor sales page designs. What is possible, and successful, is to produce a site so it does offer a smooth transition to the sites you are linking out to. What you should strive to do is avoid a design that is highly strange and serves to deliver a glaring contrast to any other site. You will need to make an attempt to determine how well colors, format and overall designs can be fairly inconspicuous so they keep away from clashes. So the best tactic is to at least try to minimize the contrast as much as practical.

Another critical area concerns how you speak to your readers and subscribers if you have them. We rarely see any glaring instances of inconsistently written marketing communications concerning email marketing. In contrast, we have seen quite a few situations in which products and services were promoted that looked way out of place and unforeseen. This does not appear to be as much of a situation as design clashes, in our relatively wide experience. But still, we do see it at least a few times a week, and so that only indicates there is a lack of awareness of the need to possess consistency in all of our advertising funnels.