Twitter Marketing How To - What Every Internet Marketer Should Know

Written by Robert Johnson Saturday, 30 April 2011 11:44

Twelve months ago, Facebook enjoyed the same limelight that Twitter is enjoying now. Internet Marketers saw it as a new and promising venue for online promotions. Today, a lot of these online entrepreneurs can't wait to learn how to use twitter for marketing. Now, how does this social networking community serve as a revenue generator? How exactly will twitter help business owners reach their success?

Twelve months ago, Facebook enjoyed the same limelight that Twitter is enjoying now. Internet Marketers saw it as a new and promising venue for online promotions. Today, a lot of these online entrepreneurs can't wait to learn how to use twitter for marketing. Now, how does this social networking community serve as a revenue generator? How exactly will twitter help business owners reach their success?

It's not difficult at all to figure out how to use twitter for marketing. Even a fifteen-year-old who's a bit familiar with the culture of micro blogging will probably get good at advertising through twitter in no time. Twitter runs on "micro blogs" or shout-outs which are 140 characters short or shorter. This means that aside from learning how to compress your messages, you should also time message pushes well so that it doesn't appear like you're flooding your contacts' newsfeeds. Composing messages in two sentences or less can be challenging for PR people who are used to press releases containing around 500 words or more.

Still, knowing how to use twitter for marketing is a worthy endeavor. There is, after all a reason, why twitter is so popular today. Social media tools reflect the attention span of the general population. Most of us are too busy to sift through more than one or two sentences at a time. When you know how to use twitter for marketing, you're basically edgier as a marketer because you can tap into a market that's hard to catch up with. When you're able to send messages in 140 characters or less, you're effective and engaging.

Being able to compress messages in 140 characters or less isn't the only thing you should master when you're learning how to use twitter for marketing, though. You also have to have impeccable timing. Sending too many messages containing the same information can make you sound like an internet robot. This is a big turn off in any internet media sphere. People who engage in social media networks "connect" with other people online because their lifestyles make it hard for them to see and talk to their loved ones in real time.

This means that ambient intimacy is a big factor you will need to master while trying to learn how to use twitter for marketing. Ambient intimacy is an artificial feeling of connectedness, although it might not be so artificial anymore, seeing how the internet culture has been naturalized in most people's lifestyles. Most friends meet up more frequently online than they do in person because of their busy lifestyles.

To be able to set up an ambient intimacy with your contacts while learning how to use twitter for marketing, you should line up three to four message genres under your sleeve. Certainly, promotional plugs like event announcements will have to come into the picture. For these not to be annoying, though, you need to have motivational quotes and/or links to helpful articles too, just to water down the marketing side of your tweets.

It's vital that you learn how to alternate these "helpful" tweets with self promoting once so you can be effective at twitter marketing. While exploring how to use twitter for marketing, you'll see that subtlety is the key. While it could take time, learning how to use twitter for marketing is worth it because it can magnify your revenue.