Choosing Your MLM Marketing Strategy

Written by Marion Douglas Sunday, 01 May 2011 06:39

When I first started in this business I was instructed to make a list of family friends and meet people on the street. Nothing wrong with these methods and I encourage people to speak to people as they meet them concerning their business. Needless to say the most successful network marketers are definitely not depending on family and friends or meeting people in the street. Every one of them have several marketing strategies in play to support their lead generation goals. Listed here are some guidelines to picking a winning strategy.

When I first started in this business I was instructed to make a list of family friends and meet people on the street. Nothing wrong with these methods and I encourage people to speak to people as they meet them concerning their business. Needless to say the most successful network marketers are definitely not depending on family and friends or meeting people in the street. Every one of them have several marketing strategies in play to support their lead generation goals. Listed here are some guidelines to picking a winning strategy.

1. When a successful person is suggesting a particular method...its because it works. But you need to be certain that the strategy fits you. There are strategies to choose from both online and offline so don't get pigeoned holed into thinking you must do this one or that one.

2. Pick a strategy that generates enjoyment. You are not going to take pleasure in this business when you are repeatedly doing things that you loathe doing. Somethings you will have to do just because its part of what makes the business work but by and large you make the business what you want it to be.

3. Have numerous tactics to choose from. You'll have people in your business of varying personalities and talents. Make sure you have ample variety to accommodate the various personality styles and talents in the people you are recruiting.

4. Pick at least one on line and off line strategy and master it. Mastering it means that you are producing not less than five quality leads per day per strategy. You should not move on to master another strategy until you've mastered the one you chose.

Challenge yourself to learn multiple marketing strategies as you grow. Discovering alternate strategies really is part of your professional development. There is video marketing, article marketing, blogging, ppc, social media online. And in side of that you can place emphasis on Facebook, Twitter or Linkedin. These are obviously just examples.

When I started I didn't have any idea any of this stuff existed, and regrettably neither did my immediate up line. Think big in relationship to the number of high quality targeted leads your strategy has to generate a day for your businesses activity to match the income goals that you desire.

To illustrate if 10% of the people you connect with sign up for the business then how many leads does your marketing strategy have to produce on a daily basis to meet your income goals. Do the math and get clarity about what you are up to.

Keep in mind that you are an independent business owner. Its your duty to create your marketing strategies and promotions. So if your company or up line does not provide you with the information to help you in these areas then it is still your responsibility to find and implement these kinds of strategies.

Its your success we're discussing, take control of it and teach your people to take charge of theirs. These marketing skills are the most valuable skills you can develop. While you grow you'll be able to make use of the same skills to promote any thing because theoretically you know how its done making your future success inevitable.