Innovative Marketing Techniques Used By Mike Mezack

Written by Bruce Holmes Tuesday, 03 May 2011 10:31

Not many people can claim that they have sold a billion dollars worth of product, but Mike Mezack can. This guy has sold in excess of one billion dollars of coins over a period of 20 years. He did this through clever marketing and packaging.

Not many people can claim that they have sold a billion dollars worth of product, but Mike Mezack can. This guy has sold in excess of one billion dollars of coins over a period of 20 years. He did this through clever marketing and packaging.

Mezack started by selling commemorative coins using infomercials. This allowed him to market the product to a large number of people at once. It also gave him the chance to market these coins using the principle of scarcity. Remember commemorative coins are limited so if you don't buy now you may miss out. Then he stepped it up by marketing his commemorative coins through the largest shopping channel the Home Shopping Network. This allowed him to put out his clever marketing message to huge already existing audience.

Next Mezack expanded his product line through clever packaging. He created a new market segment within the coin industry by pioneering the grading and sale of modern issue coins. He then teamed up with some very experienced guys in the Network Marketing Industry and now sells these modern issued coins through a Network Marketing company. That company is called Numis Network.

Numis Network markets silver and gold coins through a network-marketing format. The primary product of this company is government minted modern issued silver coins from around the globe. These coins are graded and certified by a third party grader to be in the best mint state or MS70. The grader Numis works with is ANACS or American Numismatic Association Certification Service that was founded in 1972 and is the oldest coin grader in the U.S.

Coins are graded as MS70 and placed in a slab and they are considered to be virtually flawless. This certification gives each coin some numismatic value, that is a value that is greater then the silver content of the coin. This means the coin can be sold for a price that is much greater then a regular bullion silver coin. There have been people in the coin industry that have argued that the Numis coins are over priced. To offset this price claim Numis has promised to purchase back their coins from distributors for full price.