Get Creative with Facebook Marketing

Written by Joe Maldonado Sunday, 08 May 2011 04:08

A lot of internet marketers are buzzing about Facebook marketing, and some say it's about to beat out Google marketing at any time. Social media sites are the next big thing in internet marketing, and if you haven't caught on yet, you should probably jump on the bandwagon.

A lot of internet marketers are buzzing about Facebook marketing, and some say it's about to beat out Google marketing at any time. Social media sites are the next big thing in internet marketing, and if you haven't caught on yet, you should probably jump on the bandwagon.

However, if you haven't started yet this will be the perfect time to learn more about it before you dive in. You may be able to avoid some costly or time consuming mistakes.

Facebook has more than 500 million members. Just think of the potential here. You have the ability to get before a very large and extremely targeted audience worldwide. There are no signs that the growth of this website (or social media in general) is going to slow down at any point in the near future. The numbers just keep on rising as more and more people join in.

There is huge profit potential here, but only if you do it the right way.

You have the ability to make new contacts, or "friends" as they are called. The best way to go about this is by looking at people's interests and adding the ones that you think may eventually want to purchase what you are selling. You can save yourself a lot of time this way.

When you are adding friends, remember to keep it at a business level. If you want to add personal friends, you will be much better off creating a separate account for yourself outside of your business.

The key is to create real relationships. You will need to socialize with people. Make comments on their posts, show interest in them. You don't want to begin promoting to them straight out of the gate. After all, you are "networking".

You can start out by posting an update saying something to the effect of, "I finally got my website updated. I thought I would never finish!" This may spark some curiosity among some of your friends and give you an opening to talk about it. This way, they are the ones who asked, and you weren't directly pitching to anyone.

One of the biggest mistakes you can make in social media is promoting too fast or too often. You will get viewed as a spammer, and this will kill your business quicker than anything else. You want to avoid this if at all possible. You can use social media to direct a significant amount of traffic to your website; however you need to take your time with it at first, and ease into it. Once you get the ball rolling you can get a little braver about your promotions.

People respect and respond to creativity. This is how you can get your friends to pass things on to their friends, and before you know it you are viral. The best advertising is word of mouth, and there is a lot of potential for that in social media. With Facebook being the number one site, you have the perfect venue for which to launch your creative ideas!