Top Chiropractic PI Marketing Systems

Written by Paul Hollern Sunday, 08 May 2011 08:07

Chiropractors now have access to unlimited new patients by communicating over the internet. Using search engine optimization, keywords, doctor videos, e-mail auto-responders.

Chiropractors now have access to unlimited new patients by communicating over the internet. Using search engine optimization, keywords, doctor videos, e-mail auto-responders.

The top 8 online chiropractic marketing tools for new patients are: Google places, Google organic search first page, pay per click, new patient capture systems, re-activations systems, active patient referral systems, pi attorney referrals, medical doctor referral marketing.

There are 5 main factors why the internet beats all other forms of marketing and is best suited for your online chiropractic marketing, they are: accessibility, They can see the doctor using videos, leverage of time, personal, e-mail follow-up that is automated saving staff and doctor time.

After referrals, the number one reason people pick a chiropractor is based on location. Google created the "Google seven pack" for businesses located in the searchers location. The first Google listings are location based to help the searchers find a product or service in their back yard. Potential chiropractic new patients are searching for a chiropractor nearby.

Eighty four percent of the chiropractic new patients will pick from the first page and the organic or non paid sections of Google. Most internet searchers know that the organic section is a non paid section and therefore trust those link more than the pay per click on the right side of the page.

The minority of internet searchers will pick from the pay per click section on the right side of the page. The good news is when someone does click on your pay per click ad chances are they have the problem and you have the solution. The pay per click is high target marketing and you do not pay unless they click your link.

New patient lead generation systems involve creating content to common questions being asked on Google about your subject. In your content send them to a site where you can capture their contact information.

Sending your past patients e-mails with links to helpful information stimulates re-activations. On occasion send a link to one of your web pages to a solution to a particular chief complaint that contains solutions to their problem and a call to action.

Ask your present patients if they know any family members or friends that can be helped with chiropractic. Send an e-mail, letter or postcard to that individual with the link to a video recording of the doctor addressing how they can help relieve that specific condition. Your content can be very specific for each condition using a video of the doctor.

Set up an e-mail auto-responder for the personal injury attorney connected to a series of educational videos. Create a series of videos which describe the benefits of how you can help the PI attorney. Gather a list of local personal injury attorneys contact information and send the link to the videos via a letter or postcard with directions on where to go and why.

Increase your medical doctor referrals using automated doctor videos sent via automated e-mail auto-responder with the link to the videos. Create a list of local MD's, send them the link in a letter form to a video or video series explaining how you can benefit that medical practitioner with a call to action.

There are five reasons why online chiropractic marketing is the best and most effective form of promoting your chiropractic practice: Each recipient has high accessibility to the internet, high leverage-you can send your message to several at once, doctor videos make the communication personal and visual, e-mail auto-responders allow for automated follow-up. These are the five reasons online chiropractic marketing is the latest and best chiropractic marketing system.