Daily Deal Customers Don't Return; Chief Advertiser Concern

Written by Tabitha Walters Monday, 09 May 2011 09:53

After countless interviews with business owners and managers of businesses that have run daily deal campaigns the number one concern is the overwhelming fact that the vast majority of daily deal coupon buyers do not return to do more business after they have redeemed the coupon.

After countless interviews with business owners and managers of businesses that have run daily deal campaigns the number one concern is the overwhelming fact that the vast majority of daily deal coupon buyers do not return to do more business after they have redeemed the coupon.

The second highest criticism was that daily deal coupon buyers rarely spent money above and past the worth of the coupon. The third most recognized complaint was that some sites require that the daily deal marketing campaign runs for a selected length of time and as a result, a larger number of daily deal coupons were bought than can be dealt with by the buisness efficiently.

The principle drawback in the daily deal advertising model is that it fails to properly equip the advertiser to benefit from the massive influx of customers. Many of the respondents to the survey acknowledged that their main plan of assuring daily deal customer returns was to provide excellent customer service. Although wonderful customer support is important, it has been proven frequently that it alone just isn't sufficient to lure daily deal prospects back to the business 88% of the time.

"Advertisers must realize," said BuyAlongWithUs Media expert Arrie Parker, "that in order for the daily deal campaign to be most effective, it must be a component in a marketing campaign, not the entire marketing campaign." BuyAlongWithUs Media Group conducted an 18 month poll of businesses that had run daily deal campaigns.

"The results of the survey has been a priceless instrument in creating advertising and marketing programs that complement daily deal campaigns." continued Mr. Parker. "We try to steer our clients away from most of the major daily deal sites because they are like a weekend in Vegas. After it's over you look back and say 'Oh my, what have I done?'. Nonetheless, if conceived properly, these campaigns can yeild very positive results.

One immeasurable difference in the daily deal campaign run by Mr. Parker's group is that they supply access to an up to the minute customer list. This checklist contains daily deal coupon purchaser contact info. This permits the advertiser to make first contact. "We assist our shoppers perceive that advertising campaigns ought to be an extension of their vision for their business. It is a means by which to reach out and contact a consumer's life with a memorable experience. That is what builds customer loyalty, not a 50% - 90% discount".

Since it is apparent that daily deal advertising will be round for a while, helping daily deal advertisers get the most out of their daily deal campaign has turned into a useful service supplied by BuyAlongWithUs Media Group to assist advertisers get what they pay for; return customers.