How To Use Facebook To Boost Your Sales

Written by Owen Jones Saturday, 14 May 2011 08:52

Internet marketing is big. Not only big in that advertising and advertising is all pervasive on the Net, but it can also produce big returns if you know how to use it. However, because the Internet is still a new medium and because it is the most flexible advertising medium ever invented, new ways of advertising on the Internet are being invented every month or two.

Internet marketing is big. Not only big in that advertising and advertising is all pervasive on the Net, but it can also produce big returns if you know how to use it. However, because the Internet is still a new medium and because it is the most flexible advertising medium ever invented, new ways of advertising on the Internet are being invented every month or two.

One of these new methods of Internet advertising is known as Facebook. In fact, it is a very subtle advertising machine, because most of the individuals who use Facebook are aware just of the benefits of using Facebook and think that the promoting is incidental or even useful.

This is a tribute to the organizers of Facebook and the flexibility of the Net. They have managed to imitate a quality newspaper, where the reader is not bothered by the adverts, because they are unobtrusive and the information delivered is well-worth the money.

For those unacquainted with Facebook, it does not deliver global news, rather it allows people, friends and family to keep in touch and spread their micro-news. Facebook is what is known as a social networking web site and has a global membership surpassing most countries and even a continent. Any advertiser would be crazy to ignore the marketing opportunities that Facebook offers

Facebook permits a few forms of promoting. You can put an item up for sale and visitors to your web site can select to look in your 'shop' if they desperately want to spend money, but needless to say this approach does not yield results. The other kind of promoting is pay-per-click or PPC. This is equivalent to Google's Adsense, but it only takes place on the Facebook web site.

However, the Facebook PPC advertising set up can be a great deal better targeted than Google's Adsense. This is because Facebook has so many more personal details about the users who sign up for a free web page. For example, an advertiser can choose whose web pages his adverts go on. In fact, the advertiser has no end of flexibility.

An advertiser can pick: male or female; adult or child; gay or straight; from any continent or any country; any degree of education; any earnings bracket; marital status; home owner or not and so on and so on. This equals that I could target an ad on central heating to only those Facebook members who, for instance are: married with children; more than forty; home owners; earning a salary of over $50,000 and are living in the USA or not.

That would be precisely the group of people who would require a functioning central heating system and could afford to pay for it. And you pay merely for the click throughs that are done on your ads. If they are ostracized, then there is no charge.

There are also several other tools that can help you advertise your website on Facebook such as the in-built links to other social networking sites like Stumble Upon, Digg and many more.