Make Money Fast With The Pitch

Website promotion is an absolute must if you plan to make money fast with your online business. Now the question becomes, what is the best means of promotion, a personal approach, or a less formal approach?

For the same reason that the personal approach works so well with Internet consumers, is the same reason it works well with editors and producers. Press releases are without a doubt the easier route. Essentially, all that is required is that you write, click, and send.  Then sit back, and hope someone with a valuable title will notice. The hard truth is that getting a press release noticed is becoming more challenging by the year. Unless you happen to like standing in a very long line, hoping an editor will will discover your news in a heap of other stories, I suggest taking another approach. I simply refer to this other approach as, "the pitch". 

The pitch requires a little more work, research, and preparation than a press release, but also nets better results. The pitch is really nothing more than a verbal press release. If you can possess the contact information, you have a better chance of being heard, of personalizing the story, and therefore getting the much-coveted time in the media spotlight.

Publicists have long understood the value of the pitch. In fact, the pitch is the number one reason why publicists make large figures. The truth is that publicists do not possess anything that you do not possess. Rather, the pitch is a tool than anyone can learn to fine tune. Of course, over the journey of fine tuning, you will probably mangle a few pitches, just the same way you have probably messed up a few press releases. However, the difference is that you did not learn from your mistakes in your press release because you did not hear about them.  Conversely, if you make mistakes in the pitch, I am sure that the person who you are pitching to will let you know. With that being said, just keep in mind that the pitch is a tool which will require constant improvement, but is very rewarding, both personally and professionally.

By now I am sure you are wondering what specifically the pitch entails. Well, the pitch essentially entails all of the same information than a press release. However, unlike a press release, the pitch is presented in a far less formal way, over the phone, and directly to editors or producers. Therefore, it is absolutely crucial that you take the time and effort to prepare the pitch, practice the pitch, and be able to discuss it without reading it. Research publications, television spots, and radio shows to ensure that you particular story will fit within their theme. Thereafter, either write, e-mail, or call to set up an appointment to present your pitch.

In addition to personalizing your story, and putting a personality with the pitch for the editor or producer, you will also begin to build contacts within the media. These individuals will eventually evolve into the professional friends who will pave the road to more and more media opportunities.

Once you have delivered your pitch, asked for a time or space slot. Do not forget to thank the editor or producer both in the conversation and in writing. Be courteous and respectful at all times. Never try to convince the editor or producer into accepting your story. Remember that they are the professionals, and know their market better than you do. If you receive a rejection, just ask for a referral to a more appropriate market. Keep positive momentum, and do not quit.

Of course, press releases have their place. A consistently distributed press release will keep you in the eye of the media. This can pave the way to a more productive pitch. So in affect, using both tools is the best approach. One is definitely weaker without the other, but together they make an impact which cannot be beaten.

Overall, it is  persistence which wins in the long run. This is a quality which every publicist has. You can acquire the quality of persistence simply by practicing it. This is an avenue of promotion which you should utilize if you wish to make money fast.

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