Ways To Make Money - Viral Marketing is Magic

One of the best ways to make money is by making yourself known through viral marketing. Viral Marketing is the process by which an idea or product is marketed to the masses using a pre-existing social networking site. The goal of the marketers is to categorize themselves with the Social Networking Potential (SNP). The SNP are the people labeled as the most up to date or popular by social standards aka, the trend setters.

By making sure that they are keeping up with the SNP then different companies are reaching their desired markets because the SNP lead society in "fad revolutions." Viral marketing is also called 'word of mouth' marketing because if you get one person (an SNP), who is connected to all these different people, who are also connected and friends with all these others, then before you realize it the one person's knowledge has bloomed in the hundreds of thousands knowing about your promotion.

Take for instance the example of WWE's promotion of Chris Jericho's return in 2007. They showed only 15 second cryptic, binary videos for viewers to try and decipher. In the videos there would be biblical mentions and hidden messages such as "the 2nd coming" and "save us". This caused a huge surge of WWE fans researching and debating what this could mean, and who could be coming back, making the return of Jericho all that more popular.

Promotions such as these are important and the most worked toward because of one reason, they are effective. These advertisements not only reach the targeted market, but because of the hype it creates, there is more activity circulating around your campaign than just the anticipated market. The more people you can get interested in what you are promoting, the more revenue you can bring in. Viral marketing focuses on the SNP and the psyche of society to make sure that their advertisement will entice people enough to hunger for knowledge about the product/idea/etc being sold.

Because of type of the methods used, viral marketing has been referred to as "stealth marketing", using advertisements such as flash games, video clips, word of mouth, and images to get "stealthily" into the homes and heads of millions.

The benefits of viral marketing are innumerable to those in search of new ways to make money. It is not a tactic that can be used constantly because it will lose its effectiveness and the people will begin to lose interest if they are always going to be left guessing. However, if played right and used at the right times, the effects of viral marketing are huge. Viral marketing creates in a short period of time a sharp increase of interest in a certain company's promotion. Even though it is short lived, the method if performed correctly, will create more revenue and interest in that short stint than in the entire years worth of other advertisements. Although it is possible to create a viral success out of your advertisement, it is important to note that not every advertisement will make it viral. No matter how creative, innovative or catchy your promotion is if the timing is not right then you have lost. It is not creativity that rules this market method, it is the human network. It is the interest of the right people at the right time that make it happen.