Ways To Make Money - Building Customer Relationships

There are several ways to make money. However, if you really want to be successful in marketing your online business, you simply must develop and implement an email marketing strategy. Everyone uses email. Even the popular social networks and blogs rely on email. But you cannot just write an email and blast it out to everyone you have ever met. That is called spam or "spray-n-pray" and it can really make people angry.

Email marketing, because it is so adaptable and trackable, is popular. A good email marketing strategy can be the best marketing tactic available to you. You can use it to build brand visibility, to alert customers and prospects of new products and services, to follow up after people buy or subscribe to your newsletter and to build a relationship with people. According to a 2009 study by Unilever, email marketing improves recall by 64%.

Components of an Email Marketing Strategy

Your marketing strategy should answer all of the questions you and your customers or prospects would ask about why you are sending out emails.

1. Purpose. What is the purpose of each email you send out? Your email marketing strategy should be very clear about the purpose of each email you send.

2. How Often. Email frequency to your customers and prospects is a vital element of your email marketing strategy. How often does your strategy indicate you should contact your various list segments?

3. Personalize as much as possible. Because the intention of the strategy is to make each email sent relevant to the receiver, you will need to be very specific about who receives each email. In fact, you will probably want to send several versions of an email to different parts of your mailing list.

4. Message. What do you want to say? A good strategy will indicate a clear purpose for each email. Will you send company updates? How often? Will you send information and links to new content? Will you announce special events? Will you offer information about new ways you can help your customers?

Any email marketing strategy is intended to sell whatever your business offers. A good strategy will reflect the recent trends and personalize the message as much as possible. Your strategy should also include analysis. You will need to measure the responses and purchases. Then you can tweak the messages.

Finally, your email marketing strategy must demonstrate respect for each person you email. Keep in mind that, according to John McKean (of the Center for Information Based Competition), 70% of our decision to buy is determined by how we are treated as people. So if you are looking for ways to make money, you need to start by building strong relationships, and go from there.