Ways To Make Money By Ignoring Tradition

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One of the most effective ways to make money is to be unique. Thus, one of the biggest problems which I see in the world of Internet Marketing is a failure to be innovative. The typical marketing websites tend to have a typical look.

 

At the peak of the dot com boom, innovation came first, and business fundamentals came second. New ideas meant new money, and an amazing idea, long before execution could make you millions, if not billions. If you do not believe me, ask Mark Cuban, owner of the Dallas Mavericks how the Internet, along with his idea, turned him into a billionaire.

 

Ten to twelve years ago, it is not simply okay to have any old site. Rather, you had to stand out. Of course, this often lead to more flash than substance, which I believe contributed to the dot com fall.

 

Here is a challenge for you. Step away from the computer, and brainstorm on unique ways to make money. The information which you have working for you is that you know that success if very possible. The new innovations which have and will become Internet booms have not been exhausted. Just look at the more recent Internet sensations such as Facebook and Twitter. Both were criticized for going against the norm and look at them now.

 

One thing that you may or may not be aware of is the fact that there are at least 40 billion webpages on the Internet. Simply being another website and hoping to take away market share from an existing niche is not the easiest thing to do, unless that niche is extremely unpopulated. Otherwise, your option is to identify a need, and fill that need. For instance, Twitter satisfies a need to streamline information quickly to a huge number of people at an instant. Twitter found a niche in Internet communication and used it to their advantage. 

 

Going back some decades, Walt Disney was a very non-traditional thinker. Similar to Facebook and Twitter, he was ridiculed in his early years. In fact, many business geniuses are ridiculed prior to demonstrated success. For instance, the press doubted that Disneyland had a chance of survival, and referred to it as "Disney's Folly". Funny huh? I wonder who got the last laugh.

 

If you have an out of the box idea which you plan to share with others, expect to be chastised. Imagine that it is the year 1996. You approach your friends and family and tell them that you are going to create an Internet business where you give everything away for free. They would look at your as if you had three heads.

 

A small start up company named Hotmail did just this with their email platform. They were first, they were free, and you cannot read this article with a straight face and tell me that you have not known of them for at least the last 5-10 years.

 

Hotmail understood what would bring the market to them, and create ways to make money in the future. Take a paid for service, improve upon it, and give it to people for free. They made their revenue by selling ads, and eventually achieved the big payday by selling to Microsoft.

 

 

The concept of finding what people are paying for on the Internet and giving it away free if still effective. However, if you want to be successful on the same level as Facebook, Twitter, and Hotmail, you probably need something more. What that something is, is perhaps the billion dollar question.  If you find the answer, you will find ways to make money in the millions, if not billions.

 

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